MrBeast x Salesforce — Super Bowl

I led design and animation for this explainer — a collaboration between Salesforce and MrBeast, produced by DDC International. From the outset, I came up with the art direction and visual style, combining bold, UI-inspired design with fast-paced motion built to match the energy of the 2026 Super Bowl campaign.

The brief arrived dense with messaging; the job was to make it land. I shaped complex information into a clear, engaging, high-impact story — one designed to hold attention in the most competitive ad slot of the year.